Cake 0 Emission AB was a Swedish mobility startup that quickly rose to fame, raised $70m in venture capital, won over 100 design and marketing awards, and graced hundreds of magazine covers… and then declared bankruptcy.

What can industry learn from this story?

This Motorcycle Global Case Study is a deep dive into the background of the company, its charismatic founder, culture, product designs, financing and ultimately its fate.

Download this free report and discover the inside story, created from direct, original interviews with the CEO, COO, CTO, engineers, designers and suppliers, plus bankruptcy filings and other publicly available documents.

• 30+ pages of context, background and detail

• 20+ charts and infographics

• 5 distinct causes of failure, and actionable insights

Cake was an innovator, and correctly assessed the market. What went wrong? How can other mobility participants learn from their successes and mistakes?

Download now and be well informed.