Reduce Strategic Risk & Grow Your Mobility Business
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Market Intelligence Reports & Bespoke Research
Get more than numbers in a spreadsheet. We deliver the background: social, economic, technological and cultural, that determine the motivations of your target audience . Subscribe and be well informed about the Powered Two-Wheel world.
EV Startup Strategic Design & Product Planning Advisory
Identifying the viable opportunities in the the super competitive moto landscape is the difference between success and bankruptcy for newcomers to mobility. Hope and feelings are not a strategy, create fact-driven plans that work.
OEM Product Planning & Electrification Strategy Consulting
With over 1000 brands worldwide, making accurate, strategic choices about the motorcycle products you are going to build and sell requires correctly identifying which markets and segments have the least risk, and finding the right partnerships to maximize growth in the largest EV category on earth.
Private Equity & Venture Capital Deal Advisory
Rapid evaluation of new businesses, accurately determining if a motorcycle startup's product is viable, its technology has a defensible moat, its market assumptions hold, and whether the design is production-ready.
2025 Global Electric Motorcycles Reach 15% Marketshare
The global electric powered two-wheeler (e-P2W) market — encompassing electric mopeds, scooters, and motorcycles — is the world's single largest electrified vehicle category by unit volume. It dwarfs electric cars in annual sales and represents a critical decarbonization layer for urban mobility across Asia, Europe, and increasingly the Americas.
Yet the market is profoundly asymmetric: China alone accounts for roughly 75–80% of global unit sales; India is the only other country to have crossed the one-million-unit threshold; premium electric motorcycle brands in North America and Europe struggle, collectively representing less than 0.5% of global e-P2W volume by units.
CASE STUDIES
CAKE, Swedish Electric Moto Wins Awards but Closes Down.
2023 saw record sales for nearly every luxury motorcycle brand, and continued robust growth for electric motorcycles, but the startups that had the highest profile were not leading the charge.
What happened in 2023 was predicted by the financial industry and business press. Companies in the motorcycle industry used record profits in the post-COVID bubble years to prepare. Startups over-leveraged in the belief that the sales bonanza would continue.
Motorcycle Global reveals what precisely killed the most celebrated startups in the electric motorcycle space….
