Polaris Industries has divested itself of its famous Indian Motorcycles business unit, after nearly two decades of losses. But before Indian, Polaris spun up Victory Motorcycles, a brand that presented itself as a genuine American alternative to Harley-Davidson in the heavyweight cruiser segment.

What can be learned from the rise and fall of America’s other motorcycle brand?

After 18 years Polaris shut it down, having barely reached profitability for a couple of years. How did a multi-billion dollar industrial firm, with notable success in highly competitive power sports segments including ATVs, snowmobiles, watercraft and utility vehicles fail on two wheels?

This report is a deep dive into the background, people and strategy that lead to the rise and fall of Victory Motorcycles.

• 44 pages of background and context

• Analysis of competition with Harley-Davidson

• Conclusions with learnings

Polaris correctly identified a market opportunity, but execution was flawed. DOWNLOAD now and get well informed.